Vehicle Wraps that Rock: More Bang for your Buck?

How do you decide if a vehicle wrap is right for your business? Assuming a wrap costs $3500, (Typically, it costs less for average sized vehicles) and that you will keep the wrap on your vehicle for 4 years (the average lease length).

Okay, with an initial cost of $3.5k and a timeframe of 4 years—basically, that calculates to $73.90 per month. (For information on our vehicle wrap leasing program click here. Payments from $99/month.)

So, for $73.90 a month, here’s some statistics to consider:

• The average vehicle in a major metropolitan area will have over 700,000 impressions per month.
• The retention rate of this medium is extremely high. Many people will remember a wrap much more than any other form of outdoor advertising.
• The targeting of this advertising is unsurpassed….why? Typically a small business owner will drive their company vehicle directly in their target market area further concentrating the effectiveness.

Can you find any other advertising medium at $73 a month that can even come close to competing? Most newspaper classified ads cost way more than that! Even if they didn’t, what is the circulation of that paper? Is it targeted to your specific area?

Think about this: For about $2.00 a day(less than a cup of Starbucks Coffee), you can be advertising to literally thousands of people in your target market every day!

You are already paying for advertising using your vehicle. You are paying for fuel (with prices rising everyday), and regular service and maintenance. If you aren’t utilizing wrap media on your vehicle you are actually burning money as you drive. You can capitalize on the money you are already spending by making a high impact, memorable impression for very little daily investment.

Keep in mind that this type of advertising is not like radio, print, or television. It cannot be turned off or simply changed with a turn of the page, or click of the remote! Driving Revenues, a vehicle-advertising firm in Washington, broke those numbers down even further and compared vehicle wrapping head-on against other forms of advertising. Here is what they found a $20,000 investment buys:

• Vehicle signage garners about 8.4 million impressions in a 12-month period.
• Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
• Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
• Direct mail reaches 20,000 names with one post card mailer.
• Seven city buses get 600,000 impressions in two months.
• Billboards get 700,000 impressions in one month.

Vehicle wraps DO rock…and give your way more bang for your buck!

Click Here to download our special report on Vehicle Wraps

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