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Free Ice Water. Coffee 5 Cents. If you’re planning a trek on the open road in the old family roadster this summer, you’ll probably encounter one of these marketing come-ons. All signs lead to Wall Drug. A company in a small South Dakota town of... Read More
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Forget tax day. April 18 is fast approaching. That means nonprofits across the country will be participating in National Volunteer Week. Started in 1974 by a proclamation of President Nixon, this year’s theme is “Celebrating People in Action.” So... Read More
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Does it feel as if October, when retail stores traditionally marked the change of season with orange decorations, has suddenly turned pink? Have you been inspi(red) to buy red? Then you’ve been affected by cause marketing.
Cause marketing can... Read More
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If you’ve ever found yourself stuck in rush hour traffic, think about all of the other drivers around you. Why not turn this into a positive for your company? Vehicle wraps act as a moving billboard and can effectively attract new customers.
... Read More
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The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in America. The Pennsylvania Gazette often featured... Read More
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Over 350 million people are doing it. Are you? With over 700 thousand local businesses setting up shop on Facebook it’s time to make sure you’re making the most of your customer’s online experience.
If your company doesn’t have a page yet... Read More
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One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the... Read More
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Every industry has them and early indications show an increase in attendance for 2010. After taking a hit in 2009, the trade show industry – and yes, they have a trade show as well – is looking at more vendors and, more importantly, visitors to... Read More
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How does this happen every year? This holiday sneaks up on so many of us and it can be a make-or-break day in some relationships. Yes. It’s Valentine’s Day again and time to show those we love just how much we love them. Fortunately there’s still... Read More
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Cindy Crawford has the day off. Justin Timberlake will be safe. Bob Dylan won’t urge us to stay forever young. The Doritos crystal ball says that Pepsi will be taking a different approach this year.
One of the biggest days in advertising,... Read More
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Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty... Read More
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Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name on the side of a building. It should be... Read More
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There was an accident. All of the sudden Mel Gibson had the power to hear everything women were thinking in the movie “What Women Want.” Wouldn’t you like to get inside the heads of your customers to know what they’re thinking? Fortunately you can,... Read More
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When you think, “I need to start marketing my business,” many see dollar signs. But that isn’t the case if you get creative. Publicity is a form of marketing that is almost always a matter of time instead of money.. Yet it can be more effective... Read More
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Thank you. Two simple words that show you appreciate what someone else has done for you. As a business you are nothing without your clients and letting them know you appreciate them is critical, but how do you relay that message? What better way... Read More
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You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and asking to borrow a pen. Business cards should be one of... Read More
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When a potential customer visits your website, remember it’s all about them. But one of the top reasons for the visit is to get to know you. So make sure your “About Us” section gives your visitors all that they’re looking for.
After your... Read More
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If you’ve spent any time online in the last six months you’ve probably stumbled across a social media site or two. Facebook – once a place for college coeds to hook up – has gone mainstream. LinkedIn has taken the art of networking to the next... Read More
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There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail call. Did I get anything cool in the mail today? Even... Read More
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The New Year is fast approaching. If you’re marketing budget is on the second page of your to-do list, it’s time to reprioritize. On the surface, you may think that a marketing budget only tells you how much you’re spending. But in reality this... Read More
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If you are involved in an organization, you probably receive a regular newsletter giving you the latest information. It reminds you that this organization exists and it my draw you to act. Almost any business can benefit from sending newsletters to... Read More
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There’s no doubt you’ve been seeing green lately. As people become increasingly aware of their carbon footprint and want ways to conserve their corner of the world, companies have pursued ways to market eco-friendly products. But the economy has... Read More
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Think of a shoe company. A computer company. How about insurance. Did you answer Nike, Dell and Geico? Regardless of the companies you recalled, those organizations worked hard to craft a memorable brand. Want to be like them?
GET YOUR... Read More
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